Critical Moments

Overview

My client reached out to me to see if I could update their logo for their safety training business. They raised concerns that their logo as it was didn't fit nicely into thumbnails or letterheads and was seeking improvements in that aspect.

Outcome

While still following the original palette and general look of the logo, I spruced up the logo by removing the tagline as requested, cleaning the curves of the design so that the edges matched up neater, emphasized the heart in the top of the hourglass, and incorporated the heart monitor line into the type to create the M.